Web To Print Industry: Market Outlook, Trends & Upcoming Challenges 2023
- Pratik Shah
- Jul 26, 2023
- 2 min read
The year 2020 will always be remembered for the COVID-19 pandemic, which wreaked havoc worldwide, leaving empty streets and a profound impact on various industries, including print. The pandemic resulted in a significant reduction in print volumes, but it also acted as a catalyst for the digital revolution in the printing industry. Web-to-Print (W2P) solutions emerged as a game-changer, enabling print businesses to adapt and thrive in the new normal. As we move into 2023, let’s explore the major factors contributing to the growth of W2P solutions and the key trends shaping the print industry.
E-commerce and Digital Trade: The pandemic altered consumer preferences, shifting towards online interactions and digital commerce. Embracing web-to-print technology allowed printing firms to cater to their clients more efficiently by providing services at their convenience. As businesses transitioned online with the help of W2P solutions, the global web-to-print market witnessed significant growth, projected to continue expanding at a CAGR of 5.2% from 2023 to 2028.
Personalized Products: Modern consumers seek unique and personalized products, leading print businesses to integrate W2P design tools into their online storefronts. These customer-centric tools empower users to customize products easily, from pre-designed templates to variable data printing. Offering personalized products has become a key driver for the demand for printing services.
UV Printing: The adoption of UV-cured ink technology in web-to-print solutions has contributed to reduced ink consumption and faster turnaround times. As digital inks continue to gain popularity, the demand for W2P technology is expected to rise further.
Web-to-Print Trends 2023:
Print Automation: With rising labor costs and material prices, print businesses are turning to automation to enhance efficiency and profitability. Automating workflows allows printers to manage orders, inventory, finances, and printing processes 24/7. Print ERP software is a valuable tool to achieve automation, streamlining various tasks and optimizing resource utilization.
Eco-Friendly Printing: As environmental concerns escalate, the demand for eco-friendly printing solutions is on the rise. Print businesses are adopting sustainable practices, such as LED UV printing and eco-inks made from organic components, to minimize their environmental impact. Companies that prioritize eco-friendly practices are likely to attract more environmentally-conscious customers.
Industrie 4.0: The printing industry, like many others, is embracing the principles of Industrie 4.0. This involves digitalization, automation, and smart machine connectivity, leading to increased efficiency and streamlined processes. Companies that invest in such technologies gain a competitive edge and are better equipped to meet customer demands.
Product Packaging: Customized and eco-friendly packaging is in high demand, making it one of the fastest-growing segments in the print industry. Offering personalized packaging options enhances customer satisfaction and promotes brand loyalty. Additionally, the adoption of additive manufacturing (3D printing) continues to rise, revolutionizing the production of complex shapes and reducing material wastage.
The COVID-19 pandemic may have disrupted the print industry, but it also paved the way for transformation and growth. Web-to-Print solutions have emerged as a vital tool in meeting customer demands and ensuring business sustainability. As the industry embraces digitalization and keeps up with the latest trends, print businesses are poised for success in the years to come. At Brush Your Ideas, we provide comprehensive web-to-print solutions tailored to the specific needs of your print venture. Embrace the digital revolution and thrive in the ever-evolving print industry.
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